{
  "id": "energy-omnichannel-experience",
  "url": "https://oneninenordic.com/cases/energy-omnichannel-experience",
  "markdown": "https://oneninenordic.com/cases/energy-omnichannel-experience.md",
  "json": "https://oneninenordic.com/api/v1/cases/energy-omnichannel-experience.json",
  "title": "An omnichannel experience for the future of home energy",
  "client": "Energy services company",
  "industry": "Energy services",
  "outcome": "revenue",
  "unit": "advisory",
  "platform": [
    "any"
  ],
  "summary": "Defined the global customer experience strategy for solar, EV charging and heat pumps across stores, digital and customer service.",
  "results": [
    "Complex buying journeys simplified across channels",
    "Stronger customer confidence in high-value energy purchases",
    "Scalable experience model for international expansion"
  ],
  "tags": [
    "CX strategy",
    "journey design",
    "omnichannel",
    "service design"
  ],
  "people": [
    "asa-andersson"
  ],
  "order": 4,
  "body": "Buying a heat pump or a solar installation is a high-value, low-frequency decision that crosses store, web, phone and installer. The strategy defined one experience model across those channels and a way to roll it out market by market."
}