{
  "id": "genan-global-sales-foundation",
  "url": "https://oneninenordic.com/cases/genan-global-sales-foundation",
  "markdown": "https://oneninenordic.com/cases/genan-global-sales-foundation.md",
  "json": "https://oneninenordic.com/api/v1/cases/genan-global-sales-foundation.json",
  "title": "One shared commercial foundation for global sales",
  "client": "Genan",
  "industry": "Manufacturing",
  "outcome": "revenue",
  "unit": "core",
  "platform": [
    "Salesforce",
    "Sales Cloud",
    "ERP integration"
  ],
  "summary": "Replaced fragmented processes and unreliable customer data with one shared Salesforce Sales Cloud platform across a global sales organisation, integrated with ERP, reducing key-person dependency.",
  "results": [
    "Shared customer, opportunity and pipeline data across global teams",
    "Standardised sales processes with real-time reporting and dashboards",
    "Customer knowledge retained within the organisation"
  ],
  "tags": [
    "Sales Cloud",
    "commercial excellence",
    "data",
    "ERP integration"
  ],
  "people": [
    "tim-wolff-jacobsen",
    "lucas-costa"
  ],
  "order": 2,
  "body": "Genan recycles tyres at industrial scale and sells into markets worldwide. Customer knowledge lived with individual sellers. The programme put customers, opportunities and activities on one platform, standardised the sales process and integrated with ERP, so management sees one pipeline and the organisation keeps what its people know."
}