{
  "id": "property-services-brand-and-ai",
  "url": "https://oneninenordic.com/cases/property-services-brand-and-ai",
  "markdown": "https://oneninenordic.com/cases/property-services-brand-and-ai.md",
  "json": "https://oneninenordic.com/api/v1/cases/property-services-brand-and-ai.json",
  "title": "Customer and business transformation across brand, digital and AI",
  "client": "Property management company",
  "industry": "Property services",
  "outcome": "efficiency",
  "unit": "advisory",
  "platform": [
    "any",
    "local language model",
    "Exchange"
  ],
  "summary": "Redesigned brand, website and customer journeys while automating manual administration with AI-enabled workflows and knowledge management.",
  "results": [
    "Connected customer experience defined across the client lifetime",
    "Brand, website and omnichannel experience redesigned",
    "Manual administration reduced through AI-enabled workflows"
  ],
  "tags": [
    "CX strategy",
    "brand",
    "web",
    "AI enablement"
  ],
  "people": [
    "asa-andersson",
    "ferdinand-drobik"
  ],
  "order": 5,
  "body": "Forty-five people handled repetitive email across about 600 properties. A small local language model drafts the replies; the real project was Exchange integration, retrieval and property-specific rules, so the AI fits the existing workflow instead of adding a new one."
}