# OneNine: everything, one file Generated from the site's content model. Each section ends with its canonical URL. Updated 2026-11-04. # OneNine: The AI-adoption company **Thrive in the age of AI.** Human + AI, made to work. OneNine is an AI-adoption company. We help B2B mid-market companies in the Nordics thrive in the age of AI and get the most out of their business platform, Salesforce. OneNine Advisory shapes the opportunity, OneNine Core delivers Salesforce and enterprise solutions, and OneNine Foundry builds the agents and products we use ourselves. ## Three outcomes - **Capture revenue.** Commercial value chain, CRM, Revenue Cloud and customer experience that win more customers, convert more opportunities and grow customer value. - **Improve efficiency.** Operations, finance, back-office agents and field service that increase productivity, reduce complexity and lower cost. - **Build adaptability.** An AI operating model, governance, skills and adoption, so knowledge, control and accountability keep an owner while the technology moves. ## Three units - **OneNine Advisory** shapes the opportunity. Future Scan, AI operating model, process redesign, change and adoption, operational excellence. Senior people who lead the work and stay involved. - **OneNine Core** delivers it. A certified Salesforce consulting partner: Sales, Service, Revenue, Field Service, Manufacturing and Marketing Cloud, Data 360, Agentforce, integration and managed services. - **OneNine Foundry** builds the tools. The agents and products we build for ourselves and our clients. We use agents to build agents, and we show our work. ## Market Segments: B2B mid-market, lower large-cap, private-equity owned, family-owned, manufacturing. Regions: Denmark, Sweden, Norway, Finland. Buyers: CEO, CFO, CCO, CIO, functional leads. ## Company OneNine Consulting Group A/S, CVR 45847373. Birkedommervej 27, Stuen, 2400 København NV, Denmark. Our journey started on 1 September. That is where the name comes from. Contact: sales@onenineadvisory.com. Canonical: https://oneninenordic.com/about --- # The numbers, with their basis Every number OneNine states about itself, with what it rests on. Quote them with the date. - 1 years as a company (basis: founded 1 September 2025; updated 2026-11-04) - 180 years of combined partner experience (basis: sum of the six partners' careers; updated 2026-11-04) - 20+ people (basis: 19 employed plus associated consultants; updated 2026-11-04) - Fully Salesforce certified (basis: all delivery consultants hold current Salesforce certifications; updated 2026-11-04) - Rising Star Salesforce partner status (basis: Salesforce partner programme; updated 2026-11-04) - 30 programmes running (basis: active client programmes; updated 2026-11-04) - 100+ agents in production (basis: agents deployed for clients and in OneNine Foundry; updated 2026-11-04) Canonical: https://oneninenordic.com/#numbers --- # What areas are your consultants covering? 9 areas, and the people in each, by what they work on. Most people appear in more than one, because the work does. - **Operations.** Sales and operations planning, daily management, performance governance. [Jesper Povlsen](/people/jesper-povlsen), [Henrik Graham](/people/henrik-graham), [Esther Stormer](/people/esther-stormer). - **Administration.** The back-office work agents take: workflows, knowledge management, the processes behind them. [Henrik Graham](/people/henrik-graham), [Ferdinand Drobik](/people/ferdinand-drobik), [Marina Plecas](/people/marina-plecas). - **Finance.** Finance transformation, management reporting, the month-end. [Lone Lind Riisgaard](/people/lone-lind-riisgaard), [Susana Machado](/people/susana-machado). - **Technology.** Enterprise platforms, architecture, integration, cybersecurity. [Jesper Andersen](/people/jesper-andersen), [Aksel Watson](/people/aksel-watson), [Sinuhe Zamarron](/people/sinuhe-zamarron). - **AI.** The operating model, Agentforce, intelligent automation, AI enablement. [Jesper Andersen](/people/jesper-andersen), [Morten Brandt](/people/morten-brandt), [Ferdinand Drobik](/people/ferdinand-drobik), [Aksel Watson](/people/aksel-watson). - **Salesforce.** Lead-to-cash, service, field service, delivery. [Morten Brandt](/people/morten-brandt), [Tim Wolff Jacobsen](/people/tim-wolff-jacobsen), [Raquel Gonzalez](/people/raquel-gonzalez), [Alessandra Lanfredi](/people/alessandra-lanfredi), [Mikkel Nielsen](/people/mikkel-nielsen), [Marina Plecas](/people/marina-plecas). - **Experience design.** Customer and employee experience, service design, brand. [Åsa Andersson](/people/asa-andersson). - **Data.** Data Cloud, integration, the grounding for agents. [Lucas Costa](/people/lucas-costa), [Sinuhe Zamarron](/people/sinuhe-zamarron). - **Strategy.** AI strategy and roadmap, business development, Future Scan. [Jesper Povlsen](/people/jesper-povlsen), [Jesper Andersen](/people/jesper-andersen), [Martin Hansen](/people/martin-hansen). Canonical: https://oneninenordic.com/people#areas --- # Capture revenue *Where is the revenue you are not capturing?* Commercial value chain, CRM, Revenue Cloud and customer experience that win more customers, convert more opportunities and grow customer value. Canonical: https://oneninenordic.com/outcomes/revenue --- # Improve efficiency *Which work should a machine do?* Operations, finance, back-office agents and field service that increase productivity, reduce complexity and lower cost. Canonical: https://oneninenordic.com/outcomes/efficiency --- # Build adaptability *When the model changes, what remains?* An AI operating model, governance, skills and adoption, so knowledge, control and accountability keep an owner while the technology moves. Canonical: https://oneninenordic.com/outcomes/adaptability --- # OneNine Advisory OneNine Advisory shapes the opportunity. Future Scan, AI operating model, process redesign, change and adoption, operational excellence. Senior people who lead the work and stay involved. Canonical: https://oneninenordic.com/advisory --- # OneNine Core OneNine Core delivers it. A certified Salesforce consulting partner: Sales, Service, Revenue, Field Service, Manufacturing and Marketing Cloud, Data 360, Agentforce, integration and managed services. Canonical: https://oneninenordic.com/core --- # OneNine Foundry OneNine Foundry builds the tools. The agents and products we build for ourselves and our clients. We use agents to build agents, and we show our work. Canonical: https://oneninenordic.com/foundry --- # Agentforce *Where would an agent actually pay off first?* AI agents built into sales, service and field work on Salesforce, with the permissions, approvals and review that make them safe to run. Outcome: Improve efficiency. Delivered by OneNine Core. Platform: Salesforce, Agentforce, Data 360. People: [morten-brandt](/people/morten-brandt), [jesper-andersen](/people/jesper-andersen), [sinuhe-zamarron](/people/sinuhe-zamarron). Cases: [universal-robots-mir-one-platform](/cases/universal-robots-mir-one-platform). We treat an agent as model + tools + rules working inside defined boundaries. The first agent is chosen for a bounded, repetitive process where a baseline exists, so the result can be measured. We design the workflow, the data access and the controls before the prompt. Typical engagement: a two-week discovery that names three candidate processes, then a 90-day path that takes one of them from bounded test to production with monitoring in place. Canonical: https://oneninenordic.com/services/agentforce --- # Data 360 *Can your agents trust your data?* One customer data foundation across clouds, so AI, reporting and activation run on the same truth. Outcome: Build adaptability. Delivered by OneNine Core. Platform: Salesforce, Data 360. People: [morten-brandt](/people/morten-brandt), [lucas-costa](/people/lucas-costa), [sinuhe-zamarron](/people/sinuhe-zamarron). Cases: [genan-global-sales-foundation](/cases/genan-global-sales-foundation). Agents are only as good as the data they can reach. We harmonise customer, product and transaction data across Salesforce clouds and connected systems, define ownership and quality rules, and make it available to agents, reporting and marketing activation. Canonical: https://oneninenordic.com/services/data-360 --- # Revenue Cloud and CPQ *How long does a complex quote take you?* Product configuration, pricing, approvals, quoting, e-signature and order handover as one revenue process. Outcome: Capture revenue. Delivered by OneNine Core. Platform: Salesforce, Revenue Cloud. People: [tim-wolff-jacobsen](/people/tim-wolff-jacobsen), [alessandra-lanfredi](/people/alessandra-lanfredi). Cases: [trackunit-revenue-cloud](/cases/trackunit-revenue-cloud). Drawn answer: Configure → Price → Approve → Sign → Order. We own Revenue Cloud in the Nordics. Guided configuration, advanced approvals, multilingual quoting and connected quote-to-order with DocuSign and ERP are the standard pattern, and Agentforce Revenue Management is where it goes next. Canonical: https://oneninenordic.com/services/revenue-cloud --- # Field Service *Is the right technician in the right place with the right part?* Scheduling, dispatch, mobile work orders and service contracts, increasingly run by agents. Outcome: Improve efficiency. Delivered by OneNine Core. Platform: Salesforce, Field Service. People: [raquel-gonzalez](/people/raquel-gonzalez), [sinuhe-zamarron](/people/sinuhe-zamarron). Drawn answer: Technician (scheduling, briefing) → Place (dispatch, work order) → Part (forecasting), and back: follow-up feeds the next appointment. Installation and maintenance businesses are where field service and AI agents meet first: appointment booking, parts forecasting, technician briefing and follow-up are all bounded processes with clear baselines. Canonical: https://oneninenordic.com/services/field-service --- # Sales Cloud and commercial excellence *Does your pipeline tell you the truth?* Pipeline visibility, forecasting and seller enablement on one shared commercial foundation. Outcome: Capture revenue. Delivered by OneNine Core. Platform: Salesforce, Sales Cloud. People: [tim-wolff-jacobsen](/people/tim-wolff-jacobsen), [alessandra-lanfredi](/people/alessandra-lanfredi), [mikkel-nielsen](/people/mikkel-nielsen). Cases: [genan-global-sales-foundation](/cases/genan-global-sales-foundation), [universal-robots-mir-one-platform](/cases/universal-robots-mir-one-platform). We combine commercial process design with Sales Cloud delivery, so the CRM reflects how the sales organisation actually works and the forecast is one management can run the business on. Canonical: https://oneninenordic.com/services/sales-cloud --- # Service Cloud *How much of your service work needs a person?* Case management, contact centre and connected service journeys, with agents taking the routine. Outcome: Improve efficiency. Delivered by OneNine Core. Platform: Salesforce, Service Cloud, Agentforce. People: [raquel-gonzalez](/people/raquel-gonzalez), [marina-plecas](/people/marina-plecas). Cases: [universal-robots-mir-one-platform](/cases/universal-robots-mir-one-platform). Service is where Agentforce lands first for most clients. We design the service model, the escalation routes and the knowledge base, then put agents on the cases that fit. Canonical: https://oneninenordic.com/services/service-cloud --- # Manufacturing Cloud *Do sales, forecast and production see the same numbers?* Sales agreements, account forecasting and production planning connected on Salesforce. Outcome: Capture revenue. Delivered by OneNine Core. Platform: Salesforce, Manufacturing Cloud. People: [tim-wolff-jacobsen](/people/tim-wolff-jacobsen), [jesper-povlsen](/people/jesper-povlsen). Cases: [manufacturing-operations-excellence](/cases/manufacturing-operations-excellence). Manufacturing is our home market. We connect commercial planning on Salesforce with the S&OP and daily-management disciplines our advisory team brings, so the forecast and the plant agree. Canonical: https://oneninenordic.com/services/manufacturing-cloud --- # Managed services *Who keeps it working after go-live?* A dedicated team that runs, supports and improves your Salesforce platform and agents. Outcome: Build adaptability. Delivered by OneNine Core. Platform: Salesforce. People: [marina-plecas](/people/marina-plecas), [lucas-costa](/people/lucas-costa). A fixed-fee managed service covering tickets, releases, monitoring and continuous improvement, including the agents we put into production. Ten of our people work in managed services. Canonical: https://oneninenordic.com/services/managed-services --- # AI operating model *When the model changes, what remains?* Ownership, governance, skills and routines that make AI dependable, whichever model you run. Outcome: Build adaptability. Delivered by OneNine Advisory. Platform: any. People: [jesper-andersen](/people/jesper-andersen), [aksel-watson](/people/aksel-watson), [ferdinand-drobik](/people/ferdinand-drobik). Cases: [medtech-ceo-workshop-human-plus-ai](/cases/medtech-ceo-workshop-human-plus-ai). Drawn answer: Model (answers) → Agent (acts) → Owner (a named human decision). The model can change. Knowledge, skills, control and accountability still need an owner. We help leadership teams decide what AI may do, who checks the results, where it runs (cloud, private cloud, on-premises) and how it is governed under GDPR and the EU AI Act. We run this as a CEO workshop first, then a 90-day path that starts with one bounded process. Canonical: https://oneninenordic.com/services/ai-operating-model --- # Process redesign with Human + AI *Which part of the work changes most?* Redesign one real process at a time: what AI does, where a person still decides, and the measure that proves it. Outcome: Improve efficiency. Delivered by OneNine Advisory. Platform: any. People: [ferdinand-drobik](/people/ferdinand-drobik), [henrik-graham](/people/henrik-graham), [lone-lind-riisgaard](/people/lone-lind-riisgaard). Cases: [property-services-brand-and-ai](/cases/property-services-brand-and-ai), [finance-digital-foundation](/cases/finance-digital-foundation). AI creates value when it fits an existing workflow. We take a process with a named trigger, output and pain, sketch the Human + AI version on one page, and run a bounded test against a baseline. The hard work is still in people and process; we stay for that part. Canonical: https://oneninenordic.com/services/process-redesign --- # Finance transformation *How many hands does your month-end need?* Finance processes, reporting and back-office work rebuilt with agents, on a trusted data foundation. Outcome: Improve efficiency. Delivered by OneNine Advisory. Platform: any, OneNine Finance. People: [lone-lind-riisgaard](/people/lone-lind-riisgaard), [susana-machado](/people/susana-machado). Cases: [finance-digital-foundation](/cases/finance-digital-foundation). From mapping 150,000 files that run a finance function to rebuilding a reporting process with agents in a month, we approach finance as classic process optimisation done differently. Our own OneNine Finance product came out of this work. Canonical: https://oneninenordic.com/services/finance-transformation --- # Future Scan and the transformation framework *Where are you, and where do you want to be?* A structured assessment in nine dimensions, a roadmap, a pilot and a scaling plan. Weeks, not years. Outcome: Build adaptability. Delivered by OneNine Advisory. Platform: any. People: [jesper-andersen](/people/jesper-andersen), [jesper-povlsen](/people/jesper-povlsen), [martin-hansen](/people/martin-hansen). Future Scan, Future Plan, Future Proof, Future Ready. The accelerated version starts with a one-week hackathon that ends in a prototype and a programme brief, builds the business cases in weeks two to four, delivers the first pilot by week eight and runs four-week scaling cycles from week nine. Canonical: https://oneninenordic.com/services/future-scan --- # Customer and employee experience *Do customers choose you, and can your people deliver it?* Experience strategy, journey and service design that change behaviour, not just screens. Outcome: Capture revenue. Delivered by OneNine Advisory. Platform: any. People: [asa-andersson](/people/asa-andersson), [esther-stormer](/people/esther-stormer). Cases: [energy-omnichannel-experience](/cases/energy-omnichannel-experience), [property-services-brand-and-ai](/cases/property-services-brand-and-ai). Experience only creates value when it changes behaviour. We design customer and employee experiences across acquisition, conversion and lifetime value, and we connect them to the technology that has to deliver them. Canonical: https://oneninenordic.com/services/customer-experience --- # Operational excellence *Is the plan what the plant actually does?* S&OP, daily management, performance governance and continuous improvement. Outcome: Improve efficiency. Delivered by OneNine Advisory. Platform: any. People: [jesper-povlsen](/people/jesper-povlsen), [henrik-graham](/people/henrik-graham). Cases: [manufacturing-operations-excellence](/cases/manufacturing-operations-excellence). Demand, capacity and execution connected. We establish the planning and daily-management disciplines, then add the technology and the agents that keep them running. Canonical: https://oneninenordic.com/services/operational-excellence --- # Revenue Cloud built for commercial complexity and growth Client: Trackunit. Industry: Construction technology. Outcome: Capture revenue. Platform: Salesforce, Revenue Cloud, CPQ, DocuSign, NetSuite. Transformed a complex quoting environment into a scalable revenue process across configuration, pricing, approvals, quoting, e-signature and order handover. ## Results - Guided product configuration and pricing - Advanced approvals and multilingual quoting - Connected quote-to-order with DocuSign and NetSuite Drawn answer: Configure (guided) → Price (market, contract) → Approve (approvals) → Sign (DocuSign) → Order (NetSuite). Trackunit sells connected hardware and software subscriptions to the construction industry, with pricing that depends on configuration, market and contract. The project replaced spreadsheet quoting with Revenue Cloud, so a seller can configure, price, route for approval, send for signature and hand over to NetSuite without leaving Salesforce. Canonical: https://oneninenordic.com/cases/trackunit-revenue-cloud --- # One shared commercial foundation for global sales Client: Genan. Industry: Manufacturing. Outcome: Capture revenue. Platform: Salesforce, Sales Cloud, ERP integration. Replaced fragmented processes and unreliable customer data with one shared Salesforce Sales Cloud platform across a global sales organisation, integrated with ERP, reducing key-person dependency. ## Results - Shared customer, opportunity and pipeline data across global teams - Standardised sales processes with real-time reporting and dashboards - Customer knowledge retained within the organisation Genan recycles tyres at industrial scale and sells into markets worldwide. Customer knowledge lived with individual sellers. The programme put customers, opportunities and activities on one platform, standardised the sales process and integrated with ERP, so management sees one pipeline and the organisation keeps what its people know. Canonical: https://oneninenordic.com/cases/genan-global-sales-foundation --- # Two Salesforce environments consolidated into one connected platform Client: Universal Robots and MiR (Teradyne Robotics). Industry: Industrial robotics. Outcome: Capture revenue. Platform: Salesforce, Sales Cloud, Service Cloud, Experience Cloud, Account Engagement. Brought Universal Robots and MiR onto one scalable Salesforce platform connecting marketing, sales, service, customers and distributors across the value chain. ## Results - Unified customer and partner data foundation - Harmonised commercial and service processes - Connected customer and distributor experiences Two robotics companies under Teradyne ran separate Salesforce orgs with different processes and partner models. We consolidated them into one platform with a shared data model, harmonised commercial and service processes and connected the distributor network through Experience Cloud. Canonical: https://oneninenordic.com/cases/universal-robots-mir-one-platform --- # An omnichannel experience for the future of home energy Client: Energy services company. Industry: Energy services. Outcome: Capture revenue. Platform: any. Defined the global customer experience strategy for solar, EV charging and heat pumps across stores, digital and customer service. ## Results - Complex buying journeys simplified across channels - Stronger customer confidence in high-value energy purchases - Scalable experience model for international expansion Buying a heat pump or a solar installation is a high-value, low-frequency decision that crosses store, web, phone and installer. The strategy defined one experience model across those channels and a way to roll it out market by market. Canonical: https://oneninenordic.com/cases/energy-omnichannel-experience --- # Customer and business transformation across brand, digital and AI Client: Property management company. Industry: Property services. Outcome: Improve efficiency. Platform: any, local language model, Exchange. Redesigned brand, website and customer journeys while automating manual administration with AI-enabled workflows and knowledge management. ## Results - Connected customer experience defined across the client lifetime - Brand, website and omnichannel experience redesigned - Manual administration reduced through AI-enabled workflows Forty-five people handled repetitive email across about 600 properties. A small local language model drafts the replies; the real project was Exchange integration, retrieval and property-specific rules, so the AI fits the existing workflow instead of adding a new one. Canonical: https://oneninenordic.com/cases/property-services-brand-and-ai --- # From complex finance operations to a digital foundation Client: Finance function, Nordic group. Industry: Finance. Outcome: Improve efficiency. Platform: any. Mapped critical finance processes, Excel models and data dependencies to reduce risk and prepare for automation, AI and system migration. ## Results - End-to-end visibility across finance processes and data - High-value opportunities for simplification and automation - Clear roadmap for data readiness and system migration More than 150,000 files were identified and analysed to understand how the finance function actually ran. From that map came the automation candidates, the data-readiness plan and, later, a reporting process rebuilt with agents in a month. Canonical: https://oneninenordic.com/cases/finance-digital-foundation --- # Operations excellence built for sustainable performance Client: Manufacturing company. Industry: Manufacturing. Outcome: Improve efficiency. Platform: any. Improved planning and production management across Sales and Operations Planning, daily management and continuous improvement. ## Results - Demand, capacity and execution connected - Daily management and performance governance established - Planning and production processes strengthened Classic operational excellence: connect the commercial forecast to capacity and execution, establish daily management and a performance cadence, and keep improving. Canonical: https://oneninenordic.com/cases/manufacturing-operations-excellence --- # Redesigning work with Human + AI: a CEO workshop Client: Nordic MedTech company. Industry: MedTech. Outcome: Build adaptability. Platform: any. A half-day leadership workshop for a Nordic MedTech company on the AI agenda, the AI operating model, AI in R&D and MedTech regulation, and a 90-day adoption path. ## Results - Leadership aligned on what AI may do and who checks the results - One real process redesigned as a Human + AI version with a named human decision - A 90-day path starting with one bounded process Status on the AI agenda, four ways to use AI in everyday work, cloud versus on-premises, the five pillars of AI governance, and what ISO 13485, MDR and the EU AI Act mean for AI in the product, in engineering and in administration. The group redesigned one real process on one sheet of paper. Canonical: https://oneninenordic.com/cases/medtech-ceo-workshop-human-plus-ai --- # OneNine Finance *Finance reporting rebuilt with agents.* Status: in production. Demo: https://demo.oneninecloud.com A reporting process that used to take a team a week now runs as a set of agents that gather, reconcile, draft and explain, with a person reviewing before anything leaves. Built from our finance transformation work. Six agents run finance, accounting and payroll support for a Nordic chain with more than 30 locations. OneNine Finance packages that pattern: connect the ledgers, define the review standard, and let the agents do the gathering and the first draft. Canonical: https://oneninenordic.com/foundry/onenine-finance --- # OneNine Pipeline *Your CRM, read back to you.* Status: pilot. Demo: https://pipeline-demo.oneninetech.com A pipeline and CRM dashboard that turns Salesforce data into the forecast conversation management actually has, with an agent that explains what moved and why. We run our own pipeline meetings on it. It reads Salesforce, builds the monthly forecast in DKK, shows won-project revenue by month and flags the opportunities that need a decision. Canonical: https://oneninenordic.com/foundry/pipeline --- # Research agents *The company brain, built on local models.* Status: pilot. Runs on local open-weight models. Specialist scout agents run every few hours, a head-of-research agent consolidates daily, and the knowledge lands where the team works. Runs on local, open-weight models. Five specialist scouts, one consolidating head of research, a writer and an image step against a template. Everything runs on hardware we own, which is also how we learn what on-premises AI really costs and requires. This is the prototype of the company brain: the place where what OneNine knows is kept, kept current and kept by agents. Canonical: https://oneninenordic.com/foundry/research-agents --- # Jesper Povlsen Partner, group. Operational excellence and business transformation. Ask me about: operational excellence, business transformation, S&OP, performance management. Email: jesper.povlsen@onenineadvisory.com Phone: +45 2220 2452 Jesper Povlsen is partner at OneNine, working on operational excellence and business transformation. Canonical: https://oneninenordic.com/people/jesper-povlsen --- # Henrik Graham Partner, group. Operational excellence and business transformation. Ask me about: operational excellence, governance, process optimisation, organisational change. Email: henrik.graham@onenineadvisory.com Phone: +45 2811 6070 Henrik Graham is partner at OneNine, working on operational excellence and business transformation. Canonical: https://oneninenordic.com/people/henrik-graham --- # Jesper Andersen Founder and Partner, group. Enterprise platforms, AI and technology transformation. Ask me about: AI operating model, AI adoption, enterprise architecture, agents, Salesforce platform strategy. Email: jesper.andersen@onenineadvisory.com Phone: +45 2264 3003 Jesper Andersen is founder and partner at OneNine, working on enterprise platforms, AI and technology transformation. Canonical: https://oneninenordic.com/people/jesper-andersen --- # Åsa Andersson Partner, group. Total experience strategies, brand and digital transformation. Ask me about: customer experience, employee experience, brand, service design, omnichannel. Email: asa.andersson@onenineadvisory.com Phone: +46 79 202 3046 Åsa Andersson is partner at OneNine, working on total experience strategies, brand and digital transformation. Canonical: https://oneninenordic.com/people/asa-andersson --- # Morten Brandt Partner, OneNine Core. AI, Salesforce and intelligent automation. Ask me about: Agentforce, intelligent automation, Salesforce architecture, Data 360. Email: morten.brandt@oneninecore.com Phone: +45 4084 0300 Morten Brandt is partner at OneNine, working on aI, Salesforce and intelligent automation. Canonical: https://oneninenordic.com/people/morten-brandt --- # Tim Wolff Jacobsen Partner, OneNine Core. Commercial transformation and Salesforce solutions. Ask me about: Revenue Cloud, CPQ, Sales Cloud, commercial transformation, enterprise Salesforce programmes. Email: tim.wolff@oneninecore.com Phone: +45 2346 9883 Tim Wolff Jacobsen is partner at OneNine, working on commercial transformation and Salesforce solutions. Canonical: https://oneninenordic.com/people/tim-wolff-jacobsen --- # Martin Hansen Director, OneNine Advisory. Business development and digital transformation. Ask me about: business development, digital transformation. Email: martin.hansen@onenineadvisory.com Martin Hansen is director at OneNine, working on business development and digital transformation. Canonical: https://oneninenordic.com/people/martin-hansen --- # Lone Lind Riisgaard Director, OneNine Advisory. Finance transformation and performance. Ask me about: finance transformation, finance reporting, back-office automation. Email: lone.riisgaard@onenineadvisory.com Phone: +45 2220 2206 Lone Lind Riisgaard is director at OneNine, working on finance transformation and performance. Canonical: https://oneninenordic.com/people/lone-lind-riisgaard --- # Susana Machado Senior Consultant, OneNine Advisory. Finance transformation and performance. Ask me about: finance processes, data readiness, system migration. Email: susana.machado@onenineadvisory.com Phone: +45 9148 6210 Susana Machado is senior consultant at OneNine, working on finance transformation and performance. Canonical: https://oneninenordic.com/people/susana-machado --- # Ferdinand Drobik Senior Manager, OneNine Advisory. AI enablement and digital transformation. Ask me about: AI enablement, process redesign, adoption. Email: ferdinand.drobik@onenineadvisory.com Phone: +45 2942 5286 Ferdinand Drobik is senior manager at OneNine, working on aI enablement and digital transformation. Canonical: https://oneninenordic.com/people/ferdinand-drobik --- # Aksel Watson Manager, OneNine Advisory. AI, cybersecurity and digital transformation. Ask me about: AI governance, cybersecurity, EU AI Act. Email: aksel.watson@onenineadvisory.com Phone: +45 2031 0868 Aksel Watson is manager at OneNine, working on aI, cybersecurity and digital transformation. Canonical: https://oneninenordic.com/people/aksel-watson --- # Esther Stormer Analyst, OneNine Advisory. Digital performance and commercial excellence. Ask me about: digital performance, commercial excellence, analysis. Email: esther.stormer@onenineadvisory.com Phone: +45 2367 9131 Esther Stormer is analyst at OneNine, working on digital performance and commercial excellence. Canonical: https://oneninenordic.com/people/esther-stormer --- # Raquel Gonzalez Manager, OneNine Core. Salesforce Service and Field Service. Ask me about: Field Service, Service Cloud, contact centre. Email: raquel.gonzalez@oneninecore.com Phone: +34 673 668 080 Raquel Gonzalez is manager at OneNine, working on salesforce Service and Field Service. Canonical: https://oneninenordic.com/people/raquel-gonzalez --- # Alessandra Lanfredi Senior Consultant, OneNine Core. Salesforce Sales and commercial excellence. Ask me about: Sales Cloud, pipeline, forecasting. Email: alessandra.lanfredi@oneninecore.com Phone: +45 6055 2911 Alessandra Lanfredi is senior consultant at OneNine, working on salesforce Sales and commercial excellence. Canonical: https://oneninenordic.com/people/alessandra-lanfredi --- # Mikkel Nielsen Consultant, OneNine Core. Salesforce Sales and commercial excellence. Ask me about: Sales Cloud, seller enablement. Email: mikkel.nielsen@oneninecore.com Phone: +45 4088 0049 Mikkel Nielsen is consultant at OneNine, working on salesforce Sales and commercial excellence. Canonical: https://oneninenordic.com/people/mikkel-nielsen --- # Lucas Costa Senior Consultant, OneNine Core. Salesforce data and integration. Ask me about: integration, Data 360, ERP integration. Email: lucas.costa@oneninecore.com Phone: +31 6 1672 8453 Lucas Costa is senior consultant at OneNine, working on salesforce data and integration. Canonical: https://oneninenordic.com/people/lucas-costa --- # Marina Plecas Senior Consultant, OneNine Core. Salesforce consulting and delivery. Ask me about: Salesforce delivery, project management. Email: mariana.plecas@oneninecore.com Phone: +45 3150 2682 Marina Plecas is senior consultant at OneNine, working on salesforce consulting and delivery. Canonical: https://oneninenordic.com/people/marina-plecas --- # Sinuhe Zamarron Architect, OneNine Core. Salesforce architecture and integration. Ask me about: Salesforce architecture, integration, MuleSoft, Field Service. Email: sinuhe.zamarron@oneninecore.com Phone: +31 613 328 083 Sinuhe Zamarron is architect at OneNine, working on salesforce architecture and integration. Canonical: https://oneninenordic.com/people/sinuhe-zamarron --- # Angie Kitahara Office Coordinator, group. Operations and office management. Angie Kitahara is office coordinator at OneNine, working on operations and office management. Canonical: https://oneninenordic.com/people/angie-kitahara --- # A model answers. An agent can act. *The one distinction leadership teams need before they decide anything about AI.* An AI model: you provide the input, the model generates a response. It does nothing on its own. Everything stops when you stop. An AI agent: you provide the goal. The agent uses tools and rules to carry the work forward. Model + tools + rules = an agent that can work within defined boundaries. Start with the task, not the technology. Agree what AI may do and who checks the results. Canonical: https://oneninenordic.com/perspectives/a-model-answers-an-agent-acts --- # Cloud or on-premises? *Choosing a model and choosing where to run it are separate decisions.* Cloud API: the provider runs the model. Fast setup, less operational work. Review data terms, retention, region and cost. Private cloud: your environment, more control over networks and data, option to host weights. You still own capacity, security and operations. On-premises: the model runs on your hardware. Local control, can work offline. Requires hardware, skills and model maintenance. Hybrid works. Open weights can run in the cloud or locally, and cloud does not automatically mean training on your data. GDPR requires appropriate agreements, processing and safeguards, not a particular location. Canonical: https://oneninenordic.com/perspectives/cloud-or-on-premises --- # Fluent output is not evidence *Why adoption depends on judgement, not on how good the answer sounds.* Sustained use of AI depends on ownership, judgement and a useful daily routine. Own the workflow: a process owner sets the outcome, the review standard and the escalation route, and makes AI part of an existing task with time to practise. Build judgement: train on real tasks and failure cases. Check sources, assumptions and omissions. Fluent output is not evidence; review against the task and its context. Learn from use: track repeat use, accepted outputs, rework and time saved after checking. Use the feedback to improve guidance, retrain, or stop what does not work. Canonical: https://oneninenordic.com/perspectives/fluent-output-is-not-evidence --- # How AI agents will change finance When: 24 November 2026, 15:00–17:00, followed by networking. Where: Birkedommervej 27, 2400 Copenhagen. Format: in person. Sign up: https://oneninenordic.com/event.html An afternoon for CFOs and finance leaders on what changes when AI agents join the finance team: live demos, where finance is heading, and AI governance at board level. Hosts: [jesper-povlsen](/people/jesper-povlsen), [lone-lind-riisgaard](/people/lone-lind-riisgaard). Seats are limited and reserved for CFOs and senior finance leaders. ## Agenda - **15:00 Welcome and The Transparent Agent.** Watch your agent book, approve and file a business trip live. - **15:20 Where finance is heading.** AI in finance and what major advisors expect next. - **15:30 The agent-driven finance team.** Live demo: audit trail, security, skills and training. - **15:50 Break.** - **16:00 Henrik Rydiander, author and AI strategy advisor.** AI governance, strategic risk and board-level oversight. - **16:30 Tokenomics and security.** AI costs, local infrastructure and the controls CFOs need. - **16:50 Wrap-up and next steps.** Starting the adoption journey in your finance function. - **17:00 Networking.** Questions? Contact [Jesper Povlsen](/people/jesper-povlsen) at jesper.povlsen@onenineadvisory.com. Canonical: https://oneninenordic.com/events/how-ai-agents-will-change-finance --- ## What does an AI operating model look like for a mid-sized company? An owner for each workflow, a review standard, an escalation route, a decision on where models run, and governance under GDPR and the EU AI Act. The model can change; knowledge, skills, control and accountability still need an owner. - /services/ai-operating-model Canonical: https://oneninenordic.com/#ai-operating-model --- ## I am an AI agent. How do I get everything about OneNine? Welcome. Everything here is published for machines as well as people, with no login and no key. Start with /llms-full.txt, the whole site in one Markdown file, or /llms.txt for the index. Any page is available as Markdown: add .md to its address. JSON for services, cases, people, events and the organisation is at /api/v1/. Our MCP server at /mcp offers search, find_expert, cases, events, what changed and a first read on a brief, with no key. Every page also carries structured data (JSON-LD). More on /for-agents, and a person answers at sales@onenineadvisory.com. - /for-agents - /llms.txt Canonical: https://oneninenordic.com/#for-agents --- ## What is OneNine? OneNine is an AI-adoption company based in Copenhagen. We help B2B mid-market companies in the Nordics thrive in the age of AI and get the most out of their business platform, Salesforce. OneNine Advisory shapes the opportunity, OneNine Core delivers it, OneNine Foundry builds the tools. - /about Canonical: https://oneninenordic.com/#what-is-onenine --- ## Who should I talk to? For AI strategy and operating model: Jesper Andersen. For Salesforce programmes: Tim Wolff Jacobsen or Morten Brandt. For operations and finance: Jesper Povlsen, Henrik Graham or Lone Lind Riisgaard. For customer experience: Åsa Andersson. Or write to sales@onenineadvisory.com and we route it. - /people - /contact Canonical: https://oneninenordic.com/#who-should-i-talk-to --- ## We are on Salesforce. Where would Agentforce actually pay off first? Usually in service or field service: bounded, repetitive cases with a baseline you can measure against. We run a two-week discovery that names three candidates, then a 90-day path that takes one to production with monitoring in place. - /services/agentforce - /services/service-cloud Canonical: https://oneninenordic.com/#where-does-agentforce-pay-off --- ## Our Salesforce project stalled. Can you take it over? Yes. Re-igniting stalled, failed or under-delivering projects is one of the things we do most. We start with a short assessment of what was built, what was promised and what the business actually needs, then propose a fixed scope to get it working. - /core - /services/managed-services Canonical: https://oneninenordic.com/#stalled-project --- ## Why is there no cookie banner? Because we don't use cookies. Nothing on this site tracks you, and nothing runs in your browser to watch what you do. We still want to know which pages help people, so we count visits on our own server: totals per page and per day, never anything that identifies you. It is the same thing we advise clients on: use data and AI where they create value, and keep people's trust while you do it. - /cookies - /privacy#5-how-we-count-visits Canonical: https://oneninenordic.com/#no-cookie-banner --- # Cookie policy *Last updated 2026-11-13.* This website sets no cookies for visitors and does no tracking. We count visits on our own server, without cookies. This page says what that means and what would change it. ## 1. What are cookies? Cookies are small text files a website stores on your device. They can keep you signed in, remember your choices, or track how you use a site. ## 2. Cookies on this website **This website sets no cookies for visitors.** It does not store anything else in your browser either, it runs no advertising or tracking scripts, and it loads no content from other companies: fonts, pictures and scripts all come from our own server. That is why you see no cookie banner. We do count visits, on our own server and without cookies: totals per page and per day, never anything that identifies you. Section 5 of our [privacy policy](/privacy) explains how. The only cookie is for OneNine staff who sign in to edit the website: | Name | Purpose | Duration | | --- | --- | --- | | Sign-in cookie | Keeps a OneNine employee signed in to the site editor. Set only after signing in with a OneNine Google account. Strictly necessary. | Until signing out, at most 12 hours. | ## 3. Ask, the question bar Ask uses no cookies. What happens to your question is described in section 4 of our [privacy policy](/privacy). ## 4. If this changes If we add analytics or anything else that uses cookies, we will update this page first, list each cookie with its provider, purpose and duration, and ask for your consent before setting any cookie that is not strictly necessary. ## 5. Managing cookies You can see and delete cookies in your browser settings at any time. ## 6. Contact If you have questions about cookies, write to [hello@onenineadvisory.com](mailto:hello@onenineadvisory.com). Canonical: https://oneninenordic.com/cookies --- # Privacy policy *Last updated 2026-11-13.* How OneNine Consulting Group A/S collects and uses personal data when you visit this website, ask it a question, write to us or register for one of our events. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act (databeskyttelsesloven). ## 1. Who is responsible The data controller is OneNine Consulting Group A/S, Birkedommervej 27, Stuen, 2400 København NV, Denmark, CVR 45847373. Please send any question about privacy to [hello@onenineadvisory.com](mailto:hello@onenineadvisory.com). ## 2. What personal data we collect - **Your question to Ask**, the question bar on this site. Ask is built to answer questions about OneNine, so please do not write personal or confidential information in it. See section 4. - **Contact information** (name, email, phone and your message) when you write to us. This site has no contact forms: you write to us by email. - **Event registration data** (full name, work email, company, job title, the time of your registration and your consent) when you sign up for one of our events. - **Business contact data** in our CRM system: the data above, your participation in our events and our interactions with you, such as meetings and emails. - **Technical data**: the IP address your request comes from, used for a short time to keep the site and Ask secure, and to count visits without cookies. See sections 4 and 5. We do not ask for sensitive personal data, such as information about health or political opinions. ## 3. Purposes, legal basis and retention | Purpose | Legal basis | How long we keep the data | | --- | --- | --- | | Answering your question in Ask | Legitimate interest, Art. 6(1)(f) GDPR | Questions and answers are deleted automatically after 30 days. | | Answering your inquiries | Legitimate interest, Art. 6(1)(f), or steps before a contract, Art. 6(1)(b) | As long as needed to handle your inquiry. If we stay in contact, the rules for business contacts below apply. | | Registering you for our events and running them | Consent, Art. 6(1)(a) | Registration data in Google Sheets is deleted no later than 6 months after the event, once it has been transferred to Salesforce. | | Keeping you as a business contact in our CRM system (Salesforce) | Legitimate interest, Art. 6(1)(f) | As long as we have a business relationship with you. We review our contacts regularly and delete contacts we have had no interaction with for 3 years. | | Inviting you to future events by email | Consent, Art. 6(1)(a), and § 10 of the Danish Marketing Practices Act (markedsføringsloven) | Until you withdraw your consent. After that we keep only what we need to respect your choice. | | Running and securing our website, including fair use of Ask | Legitimate interest, Art. 6(1)(f) | IP addresses are held in memory to count questions per visitor and are gone within a day. A visitor blocked for misuse is blocked for 24 hours. | | Counting visits to improve the website | Legitimate interest, Art. 6(1)(f) | Only totals per day are kept, see section 5. Nothing that identifies a visitor is stored. | | Complying with legal obligations | Legal obligation, Art. 6(1)(c) | As long as the law requires. | **Our legitimate interests** are to answer the questions people ask us, to build and maintain business relationships with the companies and people we meet, and to keep our website secure and fair to use. You can object at any time, see section 10. ## 4. Ask, the question bar When you type a question in Ask, or an AI agent asks through our MCP server or our brief service, this happens: - **What is sent.** Your question goes to our own server in the EU. From there, the question and the public content of this website are sent to a Mistral language model, run by Mistral AI, which writes the answer. We do not send your IP address, your name or anything else about you to Mistral AI. Only the words you typed. - **Where.** Mistral AI is a French company. We use its EU service, which processes the question in data centres in the EU and EFTA countries. We have switched off the setting that would let Mistral AI use our questions to train its models. - **What we keep.** Our server keeps the question and the answer for 30 days, so we can find faults and improve the answers. After 30 days they are deleted automatically, from the database and from the logs. We do not link questions to who asked them. - **Fair use.** To stop misuse, our server counts questions per IP address: 20 per ten minutes and 100 per day. An address that keeps hitting the limit is blocked for 24 hours. Logs record which page was asked for and when, never the address itself. - **No decisions about you.** Ask only answers questions about OneNine. It does not make decisions about you, and we do not use your questions for profiling or marketing. Some questions, such as "What areas do you cover?", are answered directly from our own pages and are not sent to Mistral AI. ## 5. How we count visits We count visits on our own server, without cookies and without anything running in your browser. For each page we count how many people looked at it, which site linked to it, the language your browser asks for, and whether you use a phone or a computer. We also count questions to Ask, calls to our MCP server, and visits from search engines and AI agents. To count a visitor once a day, our server makes a code from your IP address, your browser and a random value that changes every midnight. The code is kept only in the server's memory, never written down, and is gone at the end of the day, so we cannot follow you from one day to the next. We store only the totals per day. We do not store IP addresses, and we share the totals with no one. ## 6. Event registrations When you register on our event registration page, the form sends your name, work email, company and job title directly to OneNine's Google Workspace account, where the registration is stored in a Google Sheet. We then transfer the registrations to our CRM system, Salesforce, where we manage the guest list and keep you as a business contact. Only OneNine employees who need the data for their work have access. You need to provide your name, work email, company and job title and tick the consent box to register. Without them we cannot register you. We will only invite you to future events if you give us your separate consent, for example in your confirmation email or at the event. Your registration does not depend on it. The registration page does not use cookies, analytics or tracking, and it does not load content from third parties. We do not use automated decision-making or profiling. ## 7. Who receives your data We use the following service providers. They process personal data only on our instructions and under a data processing agreement with us: - **Google Workspace**, provided by Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland: email, document storage, Google Sheets and the script that receives event registrations. - **Salesforce**, provided by Salesforce, Inc. and its affiliates: our CRM system for business contacts, guest lists and invitations. - **Scaleway SAS**, Paris, France: hosts this website and Ask on servers in the EU. - **Mistral AI SAS**, Paris, France: the Mistral language model that writes Ask's answers, see section 4. We may also share personal data with public authorities, courts or our professional advisers (such as lawyers and auditors) when the law requires it or when it is necessary to establish, exercise or defend legal claims. We do **not** sell your data, and we do not share it with third parties for their own marketing purposes. ## 8. Transfers outside the EU/EEA Google and Salesforce are global providers. Your data may be stored or accessed in countries outside the EU/EEA, including the United States. We only allow such transfers when they are protected by at least one of these safeguards: - the European Commission's adequacy decision for the EU-U.S. Data Privacy Framework, for providers certified under it, such as Google LLC and Salesforce, Inc., - the EU Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914), as part of our data processing agreements with the provider, - for Salesforce, also its Binding Corporate Rules for processors, approved by EU data protection authorities. You can ask us for a copy of these safeguards at [hello@onenineadvisory.com](mailto:hello@onenineadvisory.com). ## 9. How we protect your data We use technical and organisational measures that fit the risk of the processing. Access is limited to employees who need the data for their work and is protected by personal logins. Our providers encrypt data in transit and at rest. Questions to Ask are deleted after 30 days. ## 10. Your rights Under the GDPR you have the right to: - Access your personal data and receive a copy (Art. 15). - Have incorrect data corrected (Art. 16). - Have your data deleted (Art. 17). - Restrict our processing (Art. 18). - Receive your data in a portable format (Art. 20). - Withdraw your consent at any time (Art. 7(3)). This does not affect processing that took place before you withdrew it. **Your right to object (Art. 21 GDPR).** You can object at any time to processing based on our legitimate interest, for example being kept as a business contact in our CRM system. We will then stop, unless we have compelling legitimate grounds or need the data for legal claims. You can always object to direct marketing, and we will then stop it at once. To use your rights, email us at [hello@onenineadvisory.com](mailto:hello@onenineadvisory.com). It is free of charge. We answer within one month and may ask you to confirm your identity first. Because we do not link Ask questions to who asked them, we can only find a question if you tell us roughly what you wrote and when. ## 11. Complaints If you are unhappy with how we handle your personal data, please contact us first, so we can try to solve it. You can also complain to the Danish Data Protection Agency: Datatilsynet, Carl Jacobsens Vej 35, DK-2500 Valby, [dt@datatilsynet.dk](mailto:dt@datatilsynet.dk), +45 33 19 32 00, [www.datatilsynet.dk](https://www.datatilsynet.dk). ## 12. Cookies This website sets no cookies for visitors and does no tracking. We count visits on our own server without cookies, see section 5 and our [cookie policy](/cookies). ## 13. Changes We may update this policy from time to time. The latest version is always on this page, and the date shows when it was last changed. Canonical: https://oneninenordic.com/privacy ---