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An omnichannel experience for the future of home energy

Energy services company · Energy services · Capture revenue · OneNine Advisory

Defined the global customer experience strategy for solar, EV charging and heat pumps across stores, digital and customer service.

Buying a heat pump or a solar installation is a high-value, low-frequency decision that crosses store, web, phone and installer. The strategy defined one experience model across those channels and a way to roll it out market by market.

Results

  • Complex buying journeys simplified across channels
  • Stronger customer confidence in high-value energy purchases
  • Scalable experience model for international expansion

source: cases/energy-omnichannel-experience updated 2026-11-04 markdown permalink

Who did it.

  • Åsa Andersson

    Partner, group

    Total experience strategies, brand and digital transformation

    Ask about customer experience, employee experience, brand, service design, omnichannel

    Experience design

source: people updated 2026-11-04 permalink